At Disney+, I owned high-impact campaigns and improved cross-functional synergy during a period of rapid expansion, contributing to Disney+ surpassing 100 million global subscribers within 16 months of launch.
Role: Project Manager, Creative Marketing, Disney Plus Brand Marketing
Years: 2020-2021
Key Achievement: Successfully repositioned the Disney+ brand to acquire new audiences.
Expanded the Disney+ brand identity from an exclusively “family entertainment” platform to having “something for everyone” by owning the Disney Bundle (Disney+, Hulu, ESPN+) go-to-market advertising strategy execution and creative delivery (OOH, Linear TV, Digital, and Social).
Contributed to a 57% year-over-year increase in subscriber growth during a critical expansion period
Managed the the Disney+ / Star bundle Malaysia launch and creative delivery to international teams.
Achieved recognition from the Global Entertainment Marketing Academy of Arts and Sciences GEMA Awards (formerly Promax), and Clio Awards for best-in-class entertainment advertising.
Key Achievement: Streamlined cross-functional collaboration and established processes to develop insights-driven creative.
Opened lines of communication and established SLAs with Strategy and Audience Insights teams to ensure all creative was grounded in actionable audience insights to drive engagement.
Collaborated with Insights teams to implement creative testing, resulting in continuous optimization of digital display and video assets.
Tripled output of Disney Bundle linear and digital spots by training Hulu and ESPN+ teams on creative delivery processes and best practices.
