At Disney Ad Sales, I led integrated marketing campaigns that bridged the gap between traditional media and emerging digital platforms. My role was pivotal in orchestrating cross-platform campaigns that not only resonated with diverse audiences but also drove substantial revenue growth and brand engagement.
Role: Integrated Marketing Manager
Years: 2013-2020
Key Achievement: Drove $22M+ in repeat revenue.
Led comprehensive marketing campaigns across Consumer Products, Media Networks, Parks, and Studios, ensuring cohesive brand messaging and maximizing audience reach.
Produced compelling branded content, including video, social media, influencer collaborations, editorial pieces, and display advertising, enhancing brand visibility and consumer engagement.
Consistently exceeded key performance indicators, leading to the renewal and expansion of high-value partnerships with major brands such as Eli Lilly and Walmart.
