At Catona Climate, I launched a new climate finance brand and executed a brand marketing strategy that significantly increased revenue and established Catona’s position as a trusted leader in the voluntary carbon market.
Role: VP Marketing
Years: 2024-2025
KEY ACHIEVEMENT: Built a head-turning climate finance brand.
Directed a rebrand focused on project transparency, to build trust in the voluntary carbon markets and improve B2B brand positioning for Catona’s carbon services.
Managed a team of five designers, copywriters and fractional agency support for brand visual identity and brand voice development.
Oversaw web development and launch of the Webby-nominated catona.com, recognized for Best Corporate Social Responsibility Website.
KEY ACHIEVEMENT: Optimized account-based marketing strategy to position Catona as an industry leader and drive revenue.
Leveraged content marketing and thought leadership to demystify voluntary carbon markets for C-suite audiences.
Led development of Catona’s inaugural 2023 Impact Report, the most viewed webpage to date.
Increased booked revenue by 3,650% year-over-year and secured major industry recognition.
KEY ACHIEVEMENT: Improved workflows to better serve sales and reduce event marketing costs.
Redesigned all sales collateral and established marketing SLAs to better serve business development and investment teams.
Reduced the events budget by 80% without compromising brand presence by prioritizing earned speaking opportunities and co-hosted events subsidized by Catona brand partners.
