At Aspiration, a climate-friendly fintech, I led brand partnerships and marketing initiatives that significantly enhanced user engagement and brand visibility as the company prepared to go public.
Roles:
Sr. Director, Brand Marketing
Director, Brand Partnerships
Years: 2021-2023
KEY ACHIEVEMENT: Led Aspiration’s first brand campaign in two years as part of the company’s turn-around strategy.
Oversaw development and execution of all 360* campaign creative (video production, print out-of-home, digital display, and social media) including cross-functional leadership of internal product marketing and media teams and external agency support.
Successfully negotiated with major broadcast networks to clear commercial spots despite pushback from Auto and Oil advertisers.
KEY ACHIEVEMENT: Leveraged strategic partnerships to increase brand visibility in key markets and enhance user engagement.
Managed high-impact partnerships that aligned with Aspiration's mission, including a sustainability-focused collaboration with a local NBA team, generating over 638 million impressions.
Leveraged partnerships to offer Aspiration customers unique, environmentally friendly loyalty perks, resulting in a 286% increase in program opt-in rate.
